Welcome,
 
I’d like to take this opportunity to personally welcome you to Alter Ego Fitness Downtown and introduce you to our club.  I’ve attended a number of health clubs over the last fifteen years and I have learned what I like from the customer’s point of view. Using that experience, my team and I have worked to design a club that provides customers with a sense of comfort, belonging, ownership, and of course a great workout experience. We are not a huge “warehouse” gym which can sometimes feel impersonal and intimidating. Our health club is mid-sized with an innovative layout that is designed to feel warm, friendly, inviting and energetic. At the same time, we have state of the art equipment that allows our members to create a workout that will meet their personal fitness goals. Our trainers are available on the floor to assist in setting up a workout routine as well as show new members how to use the equipment. It is our pleasure to provide this free service to help our customers become well acquainted with the various kinds of equipment and make the workout experience first rate.
Above all, the atmosphere our team has created is one that we hope makes our customers feel valued and appreciated. We know that members are more likely to attend regularly and reach new levels of health and happiness in a club that welcomes them and caters to their needs. As the owner, it has also been my intent to foster this same sense of value and appreciation for our staff. Not only is Alter Ego Fitness a great place to work out, it is a great place to work! As a member, I am sure you will enjoy the level of friendliness and service that circulates from the administrative level all the way to the customer.
            Are you ready to join yet? Not sure? No problem.  We will let you try a free work-out before you make a commitment to join our club. We feel confident that after trying our facilities and meeting our staff, you will choose us for your fitness needs. I have created, implemented and strictly stand by our “no pressure” sales philosophy at Alter Ego Fitness. I feel that the facility and our customer service will speak for us. Take your time to get to know us, try our equipment and attend our classes. If we are not up to your standards, then you can walk away. It’s that simple. No pressure and no obligations.
            Making a decision to commit to working out is difficult for many. Will I like the other members? Will the staff appreciate my business after the sale? Are there things I don’t see that will later make me wish I didn’t join here? These are fair questions. So if you have doubts, feel free to try the club out for a free work-out. Get acquainted and experience what our club will feels like. I want you to walk out of Alter Ego Fitness every time saying to yourself, “I really love this place!”
            May your decision lead you down the healthy path and I look forward to seeing you as a member or guest.
 
Sincerely,
 
Josh Alterman
Owner